We are Slater, we do all this
We offer a range of services which, when used alone or as part of a package, work to promote your business.
Of course, making headlines is integral to what we do – but this is just one of many tactics we implement. There are a number of ways we can get your message out to your key targets.
These could include a press campaign, marketing strategy, managing an event, creating a video, advertising, re-branding, designing and producing a brochure, newsletter, website or direct mailer, and managing your social media strategy.
Whatever the approach, our first responsibility is to gain an understanding of your business and the market in which you operate and, most importantly, what it is that you want to achieve.
We apply creative thinking to develop an all-encompassing strategy that is specific to you.
Then we execute that strategy in a planned and timely manner and report progress back to you.
It works – believe us. But if you don’t – see what the customers have said.
Having the best product or the greatest service is no use by itself - it needs people to know about it for them to get in touch. Our job is to get people talking about what you do. We make a lot of headlines. Your customers watch the news, read the papers and leaf through magazines and if it's important that when they do, they see you, then that's where we come in.
If your audience reads the Bakers' Journal, that's where we will get you. If your customers live in Pennine Lancashire we'll focus on the Lancashire Telegraph, Accrington Observer and the like - there is little benefit getting you
Getting your marketing right is no dark art - it just needs a planned approach to meet set objectives. It's not an occasional leaflet here or sporadic advert there. We don't do brochures for the sake of it, for example.
You may come to us because you think you need a brochure and maybe some advertising, but what might actually be more effective is a newsletter cross-selling your services to existing customers and some regional and sector-specific PR.
What we're saying here is that we like to tell you what you need and what will work best for you rather than just churning out some materials and leaving you to get on with it. We like to know your business and find out what it is you want to achieve. Then we can come up with a strategy to best suit.
Which may sound fancy but the way we do it - it's just fancy enough.
With the rise and rise of social media, video is fast becoming an effective and useable channel for your messages.
And you shouldn't see it as something with a Steven Spielberg style price-tag and production techniques to match - it's more straightforward than that.
We think video should be seen as a window into your business, it is the closest thing to real life to showcase a product or service or to portray your businesses values or team.
We understand the need to differentiate your business in a crowded market. First impressions count - but they need to reflect your business and more importantly be understood by your audience. A strong brand and effective, attractive marketing materials will stand behind all marketing and PR activity. That's what'll make the phone ring.
Working to your business and marketing objectives, we'll take you from the starting point with design concepts through to the finished materials including stationery, brochures, direct mailers, packaging design, point of sale items and web design. Whatever is needed, we will handle it.
Events enable you to communicate face-to-face with your audiences. Place yourself, your ideas, your products and services in front of your customers and prospects, and they will listen. From public meetings to gala dinners, exhibitions, networking, awards, celebrations or even a footballer's testimonial match - whatever the scale or nature of the event, its success is dependent on professional planning and delivery.
We take the strain of event management - because we love the buzz. We find venues, develop formats, decorate spaces and manage speakers.
