We are Slater, we do PR
Having the best product or the greatest service is no use by itself – it needs people to know about it for them to get in touch.
Our job is to get people talking about what you do.
We make a lot of headlines. Your customers watch the news, read the papers and leaf through magazines and if it’s important that when they do, they see you, then that’s where we come in.
If your audience reads the Bakers’ Journal, that’s where we will get you. If your customers live in Pennine Lancashire we’ll focus on the Lancashire Telegraph, Accrington Observer and the like – there is little benefit getting you in The Sun when all your customers live in Clitheroe!
Getting stories published is our bread and butter so we know all the techniques, but we’ve also had experience as media professionals; we’ve seen it from the other side, so we know what works.
We also understand the differences between the media, what stories they like, and how they like them to be written.
We have close working relationships with the media. As well as knowing how to get a story printed, we also know what’s coming up in advance. If there’s a topic you’re a specialist in, we’ll make sure you’re the one they call when looking for expert opinion.
And they are Lancashire Business View Red Rose Awards
Lancashire Business View, the must-read magazine for commerce and industry in the region, wanted to launch a business awards ceremony to honour the passion and commitment shown by businesses throughout the county.
The inaugural event was held at Blackpool’s Winter Gardens, with 650 business leaders in attendance. Slater was involved from inception, to post-event activity.
And we did PR, Design,…
PM+M is one of Lancashire’s leading chartered accountants providing advice and support to businesses and individuals.
And we did: Public Relations
PM+M have been with us since the word go and our first job was to implement a local PR strategy for their Blackburn and Burnley offices and position them as leading industry professionals.
Our PR strategy has adapted over the years to reflect the changing needs of PM+M, though at its…
The Pennine Lancashire Festival of Food and Culture (PLFFC) takes place amidst glorious countryside, heritage locations and bustling market towns for six weeks during the summer. From gourmet short breaks to culinary canal cruises and medieval markets, the Festival has something for everyone and has attracted over 100,000 foodies to the region.
And we did: PR
We have been involved in the festival since its birth five years ago and were…
Blackburn College’s management team were looking to build on a growing reputation as a first rate educational and training establishment. A primary aim was to promote the college to potential students across Lancashire, not just those living in Blackburn.
And we did: PR
Our strategy aimed to increase enrolment across the college’s wide-range of courses and to build mutually beneficial relationships with local businesses.
Tactics used by Slater to achieve these goals…
