I’m called Alick McCallum and I have just completed a week of work experience with Slater. At Clitheroe Grammar Sixth Form I have studied Politics, English Language, Biology and Spanish for a year, and on return to college I am taking up the English Literature course, with the hope of studying Literature at University.

Ever since the first day, where we indulged ourselves in a KFC, I knew I’d struck up a good deal by getting a placement here. Normally after finishing a work experience placement I make the best brews in the North, and usually end up ringing PG to give them some new tips. On this placement however, I barely made it to first name terms with the Kettle. Kelly the Kettle and I met two or three…

Pinterest. If you haven’t heard of it yet, you will soon (well now actually seen as you’re reading this…but you get my point).

Users of Pinterest can ‘organise’ the things they ‘love’ and ‘share all the beautiful things they find on the web’. A virtual pinboard.

Par exemple, I have a ‘Memories’ board on my Pinterest presence, my first memory is being in a lift on the Eiffel Tower, so I’ve pinned a picture of it to that board. One of my favourite albums of all time is Hotel California, so I might find a picture of the album cover, or find a youtube video of the title song and pin that to my ‘Music I love’…

In English… metonymic merging of grammatical number means when writers change the rules of grammar when referring to a group of individuals.

Grammar rules are a nightmare as a writer (not that they keep me up at night or anything). I find them harassing the ebb and flow of my writing and generally getting in the way. Sadly, they are there for a reason – they drive some sense into the nonsensical ramblings us humans often spout off without switching our brain into gear.

Anyway, back to the collective noun. Nouns are ‘naming words’ (a bit of Key Stage 2 for you there); they tell the reader/listener what “thing” is being referred to as part of a sentence. “The reader doesn’t even care about English, so why is he reading this?”…

One piece of marketing can – and should – go a long way, this is something that we are hammering home to clients at the moment.

It’s really about making that press release, case study, mailer or leaflet do as much work as it can, or as it’s officially termed in the industry ‘remediating’ it.

Take that one piece of content and get it seen by as many people as possible, make it work for your business.

An example of this could be a case study on your working relationship with a client and the results their business has had working with you.

1. This is a great piece for press; your local press, their local press, business press, industry specific trade press, online titles and so on

2. This should also be a key case…