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The Pennine Lancashire Festival of Food and Culture (PLFFC) takes place amidst glorious countryside, heritage locations and bustling market towns for six weeks during the summer. From gourmet short breaks to culinary canal cruises and medieval markets, the Festival has something for everyone and has attracted over 100,000 foodies to the region.
And we did: PR
We have been involved in the festival since its birth five years ago and were appointed to help coordinate and manage the public relations activities before, after and during the event. Our objective on this project is to secure sustained positive media coverage for the Festival.
What happened:
• A strong pre-launch campaign focusing on key Lancashire foodies and festival ambassadors targeted at local media within each district, as well as general festival launch story liaising with partners such as Northcote and picking up coverage in Lancashire Life and Lancashire Business View.
• Weekly what’s on updates for all regional newspapers in the six districts liaising with editors to ensure they were aware of the events in their area.
• A targeted and measured PR campaign during the festival resulting in coverage in mainstream local newspapers, local lifestyle magazines and local radio.
• Post festival follow up PR including competitions and a wrap up story for local newspapers.
• Co-ordination of festival photography
And they said:
“Working with Slater PR to promote the Pennine Lancashire Festival of Food and Culture has given us the best possible springboard to create high-impact media support, to attract wide-ranging audiences from the North West and beyond, and to place the festival firmly at the top of the UK’s premier cultural/food events tree. With Slater PR in support – job done – spectacularly well – from start to finish.”
Jacqui Livesey, Festival Director 2010.
